I helped launch the return of a fan favorite, Busch Light Apple, by LITERALLY airdropping cases of the beer to its most fervent fans who entered via a social media sweepstakes.

This not only was a fun and ambitious experiential project, but it tapped into (and poked fun at) a cultural moment where the top brands were airdropping exclusive merch to its fans.

This activation also featured a strong and seamless social component, thanks to an influencer amplification.

Enjoy some of the background work that went into its creation!