After Lebron James' infamous "cramps" episode, which led to the Miami Heat's Game 1 loss to the San Antonio Spurs in the NBA Finals, I came up with the idea to tie it in with JetBlue's perk of having the most legroom in coach.

This post was featured on news outlets such as The Today Show, The Huffington Post, Northeastern Sports Network and Time. (The design is meant to convey a person with cramps being helped off the court, a la Lebron)

This post was nominated for a Shorty Award.

CDs: Tim Cawley, Dylan Bernd; AD: Lauren Geisler

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