I helped launch Anheuser-Busch’s first-ever brew made specifically for dogs, Busch Dog Brew! Not only did it allow me to take a break from our normal audience (people), it let me connect with our favorite drinking buddies (dogs).

It was such a hit that I was asked to steer subsequent campaigns, such as a contest to find our Chief Tasting Officer and the face of our Turkey Dog Brew via a “Busch Bark Bracket.”

I also came up with the idea to partner with a prominent YouTube dog trainer to teach dogs to retrieve brews from the fridge during the holidays. I helped create a content schedule and even helped produce a series of videos that came from our direction to the dog trainer, Nate Schoemer.