Busch Light stan, Devlin “Duck” Hodges, was in the middle of a Cinderella run with the Pittsburgh Steelers in late 2019.

Fans embraced his background as an avid duck hunter and tried showing their support by bringing duck whistles inside the stadium. However, the NFL banned them.

That’s why we stepped in to share our support for our pal with the Busch Light Fowl Towel. Fans could essentially “quack” for their rags-to-riches duck hunter/quarterback with our free merch.

They saw immediate success, as fans waved them proudly throughout the NBC Sunday Night Football broadcast.