Busch Beer has a storied history of connecting with its traditional Midwestern audience by poking fun at ridiculous trends.

So when we announced the release of our first-ever flavor innovation, Busch Light Apple, we launched it in the form of an Apple product parody.

It’s still Busch’s biggest and most successful campaign to date, as it ignited a sales frenzy among fans, created solid media buzz, and won a Shorty for Best Multi-Platform Campaign.