Busch Light Apple

I pitched, then wrote the 360 campaign for Busch Light Apple’s launch, which became one of the most successful campaigns in the history of Busch Light, winning a Shorty Award for Best Multi-Platform campaign.

It turned out to be palatable for our traditional, Midwestern audience, who weren’t interested in a flavored beer at first, but the Apple parody launch helped ease them into a surprisingly refreshing experience.